Dinesh Vijaykumar Gidwani is a seasoned entrepreneur with a passion for quality and service, and he has been making waves in India’s FMCG sector with his brand, NO.1 CHOICE. From humble beginnings in Ahmedabad’s Kalupur market to becoming a trusted name in consumer-packaged pulses, Dinesh’s journey is a testament to hard work, adaptability, and trust.
Early Beginnings
At the age of 16, Dinesh began his entrepreneurial journey, driven by a desire to carve his own path. With guidance from his father, he established a wholesale grain shop, where he developed skills in sourcing, negotiation, and customer handling.
Over the next 24 years, he built a strong reputation and earned the trust of both customers and suppliers.
The NO.1 CHOICE Story
NO.1 CHOICE, Dinesh’s FMCG brand, is built on the principles of quality, service, and consistency. The brand offers top-quality pulses in consumer packaging and is available on platforms such as Amazon, Blinkit, Jio, and its own website. Dinesh’s vision for the brand is centered on delivering quality pulses consistently and reliably to customers.
Global Aspirations
Dinesh is currently working toward expanding his business globally, with a focus on markets such as the UAE, Turkey, the Netherlands, and Saudi Arabia and so on. His international trading company deals in medical equipment, chemicals, handicrafts, spices, rice, pulses and various export products. He remains committed to building long-term partnerships with a strong emphasis on quality and trust.
Giving Back
Dinesh strongly believes in giving back to society. He intends to donate ₹1 per pouch sold under the NO.1 CHOICE brand to a blind trust association. He also plans to build a charitable hospital, linking business growth with social impact and community welfare.
The Dinesh Way
* Quality First
* Relationships Matter
* Growth Together
Dinesh Vijaykumar Gidwani’s story is an inspiration for aspiring entrepreneurs, highlighting the importance of staying true to one’s values and building trust in business.
